The Top 5 States Where Teeth Whitening is Most Popular - Dental Health Society (2024)

Teeth Whitening

The Top 5 States Where Teeth Whitening is Most Popular

February 19, 2024February 19, 2024By Staff

Search trends over the past ten years show which five states are most interested in teeth whitening. Some of the states that showed up in our Google trends results are also listed high up on Imagix Dental’s report, “Where in the U.S. People are Likely to Have Discolored Teeth.” Imagix based their findings on each state’s consumption of teeth-staining beverages and the likelihood of smoking, but not all of our top results correlated with theirs. Could this reveal that diet and lifestyle don’t always come into play when patients want whiter teeth?

Most Popular States for Teeth Whitening According to Google Trends

  1. New York

While the Central Perk coffee shop on Friends may have been fictitious, there are plenty of real cafes in New York City that sell the teeth-staining beverage. According to Imagix, residents of New York have access to 20 coffee shops per 100,000 people.

But coffee isn’t the only way New Yorkers stain their teeth. Annually, each person in the state over 21 is estimated to drink more than 4 gallons of wine, and New York City has the fourth most wine bars in the country per capita. Red wine contains acid, tannins, and chromogens – which break down enamel and make teeth dull, stained, and discolored.

Combined with the fact that New York is known as the most beauty-obsessed state in the country, it’s no surprise the city’s residents want whiter teeth. Google Trends data show that they search for ‘skincare’, ‘makeup’ and ‘hair care’ significantly more than residents in other states, and in the past year, “How to Whiten Teeth” received a Google Trends interest score of 65 in New York.

  1. Utah

With the lowest percentage of smokers in the country (9%), less than two gallons of wine per person, and only 18 coffee shops per capita, it might seem baffling that Utah had one of the highest online search rates for teeth whitening. But headquarters for the Church of Latter Day Saints is located in Utah, and more than 60% of the state’s residents practice the Mormon religion. Consuming alcohol, tea, and coffee are strictly prohibited by the Church, so many members drink soda for their caffeine fix.

Recently, a drink trend in Utah called Dirty Soda—a mix of soda, cream, flavored syrup, and sometimes even fruit juice—has taken social media by storm. Not only does soda cause brown or yellow discoloration on teeth; the combination of acid mixtures and dyes breaks down enamel. Add the sugar in syrup or juice, and you have a recipe for cavities as well. Perhaps in addition to Googling “teeth whitening,” Utah residents who drink this concoction should be Googling “dentists near me.”

The Top 5 States Where Teeth Whitening is Most Popular - Dental Health Society (2)
  1. Kansas

Kansas residents drink less wine than any other state except Oklahoma, but Kansas City is one of the top 10 U.S. cities where people smoke. Cigarettes contain tar, which makes teeth turn brown, and nicotine, which is colorless until mixed with oxygen – and then it turns teeth yellow. Some evidence suggests smokers in Kansas could be the ones showing the most interest in whiter teeth on Google.

  1. Nevada

It would be nice to think that residents in the city that never sleeps Google “teeth whitening” because they want their teeth to match the bright lights. But according to Imagix findings, Las Vegas is one of the top six cities where people are likely to have discolored teeth. Perhaps it’s because the people of Nevada drink more than 5 gallons of wine each year, and nearly 20% of Las Vegas residents smoke.

  1. Massachusetts

Massachusetts has quite a few coffee shops, at 25 per capita. They also drink a lot of wine. But one additional teeth-discoloration culprit is cranberry juice – the official drink of the state. Commercial cultivation of cranberries began in the early 1800’s in Massachusetts, and Ocean Spray is headquartered there now. Unfortunately, even though cranberry juice has lots of health benefits, the dark colored beverage is liable to stain teeth.

Teeth Whitening Can Be Beneficial Wherever You Live

Whether or not you live in one of the states that searches frequently for teeth whitening, you may be interested in how to achieve a brighter smile. Some at-home whitening options can be very effective depending on the severity of stains. You can try kinds of toothpaste containing hydrogen peroxide, whitening strips, and kits with LED lights. If those don’t work, speak to your dentist about professional solutions. Sometimes, a good cleaning can remove surface stains, but it may require in-office bleaching or whitening with lasers for best results.

If you’re ready to find out more about achieving a brighter smile, contact a dentist near you today.

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The Top 5 States Where Teeth Whitening is Most Popular - Dental Health Society (2024)

FAQs

What are the statistics of teeth whitening? ›

According to the AACD survey, 77% of women and 65% of men said they had undergone teeth whitening at some point in their lives. Teeth whitening is also popular among different age groups. The highest percentage of people who have undergone the procedure are in the 25-34-year-old age group (79%).

What percent of Americans whiten their teeth? ›

American teeth whitening becoming the norm

The AACD says one in ten of its members make more than $1 million a year just from cosmetic procedures. A staggering 45 million Americans – 14 per cent of the population – have had professional teeth whitening, according to data guru Mintel.

How big is the teeth whitening industry? ›

Due to the COVID-19 pandemic and Russia-Ukraine War Influence, the global market for Teeth Whitening estimated at USD 6712.9 million in the year 2022, is projected to reach a revised size of USD 8299.8 million by 2028, growing at a CAGR of 3.6Percent during the forecast period 2022-2028.

What is the most popular teeth whitening? ›

The Crest Whitening Emulsion with LED Light stands out as the best overall teeth whitening product due to its ease of use, effectiveness, and comfort. Its simple, straightforward process, coupled with the ability to carry on with normal activities during treatment, makes it highly convenient and user-friendly.

What is the target market for teeth whitening? ›

The ideal target audience for a teeth whitening treatment is 18-49, and the majority of conversions will be females with interests in beauty & Wellness and personal care.

What is the demand for teeth whitening? ›

NEWARK, Del, March 28, 2024 (GLOBE NEWSWIRE) -- The teeth whitening market is likely to be worth US$ 7,204 million in 2024. The demand for teeth whitening is anticipated to expand at a CAGR of 4.10% through 2034. The industry is set to cross US$ 10,766.7 million by 2034.

What percentage of teeth whitening? ›

Tooth whitening is most often done using peroxide-based bleaching agents. At-home systems contain from 3% to 20% peroxide (carbamide or hydrogen peroxides). In-office systems contain from 15% to 43% peroxide. Generally, the stronger the solution and the longer you keep it on your teeth, the whiter your teeth become.

What state has the best teeth? ›

The Midwest reigns supreme when it comes to dental care. The top five states with the best teeth are Michigan (1st), Ohio (2nd), Indiana (3rd), Missouri (4th) and Wisconsin (5th). States dealing with the most dental issues are smaller, more remote states.

What state has the most missing teeth? ›

People in Appalachia have worse oral health than other Americans. West Virginia, the only state entirely located in Appalachia, has the highest rate of people missing 6 or more teeth (65.6%) and the second highest rate of complete tooth loss (37.8%) for people aged 65 years and older.

Is starting a teeth whitening business worth it? ›

Is teeth whitening a profitable business? Teeth whitening can be a profitable business earning you up to $300 per treatment. The treatment cost depends on the type of services you offer, the location of your business, and the demand for your services created by your advertising.

How profitable is teeth whitening? ›

Teeth whitening is one option to consider. With the right equipment and training, you can charge $100 to $300 per client—resulting in a potential of hundreds or thousands of dollars in profit every month.

How much do Americans spend on teeth whitening? ›

Key takeaways: Teeth-whitening costs range from $10 for over-the-counter products to $1,000 or more for professional treatments. In 2022, the average cost for teeth whitening under a dentist's supervision was $508.

What teeth whitening do the Kardashians use? ›

Kim Kardashian turns her teeth temporarily purple as she promotes the V34 Colour Corrector Serum from the brand HiSmile.

What color makes your teeth look the most white? ›

Make your teeth look whiter – Darker shades like royal/navy blue, purple, and even black can make the color of your teeth appear whiter. Even so, be aware that colors like dark green and brown can look like food. What about white braces – Although this may be a color you were thinking of, you may want to stray away.

What whitens teeth really fast? ›

In-office whitening procedures like Zoom Advanced Power whitening can see immediate results because dentists use a 35% solution of hydrogen peroxide in conjunction with a "light source directly on the teeth to break up all the molecules that cause staining and discoloration," he explains.

How many people get their teeth whitened? ›

It's estimated that this year more than 250,000 UK people will have their teeth whitened. If this is a treatment you are considering, then no doubt you have a shed load of questions. Of course you will get a chance to ask your dentist at your consultation but many of us like to know things in advance.

How successful is teeth whitening? ›

As a general rule, one can say can they lighten your teeth by 1 or 2 shades, after several days of use. For instance, paint-on whitening gels can lighten your teeth by 1 or 2 shades. Likewise, whitening washes usually take 3 months to lead to 1 or 2 shade improvements in tooth color.

Did you know facts about teeth whitening? ›

10 FACTS EVERYONE SHOULD KNOW ABOUT TEETH WHITENING
  • Your teeth are like sponges…they absorb. ...
  • Teeth whitening does not damage your teeth. ...
  • The key to teeth whitening is the delivery device. ...
  • Custom-fitted whitening trays cost $500+ from a. ...
  • Sensitivity after teeth whitening is normal.

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